March 18 is the 100-day countdown to Chengdu 2021 FISU World University Games, announcing that Chengdu 2021 FISU World University Games has officially entered the sprint phase. On the same day, the launch of the Rongbao-themed Giant Panda Stamp Collection Illustrated and the signing ceremony of Happy Valley's sponsorship of Chengdu 2021 FISU World University Games was held at the OCT Theatre of Chengdu Happy Valley. The event was organized by the Executive Committee of Chengdu 2021 FISU World University Games, the All-China Philatelic Federation, the China Wildlife Conservation Association, and the Sichuan Administration of the Giant Panda National Park, hosted by Chengdu Happy Valley and the China Shuangbao Cultural Exchange Centre, and co-organized by Xinhua Winshare Publishing and Media Co., Ltd. and the Sichuan Philatelic Association. Relevant leaders from Chengdu Municipality and the Executive Committee of Chengdu 2021 FISU Games, leaders, and guests from Happy Valley attended the event to witness the launch of Happy Valley's sponsorship of Chengdu 2021 FISU World University Games, the official flagship shop of licensed merchandise for Chengdu 2021 FISU World University Games, the Chengdu 2021 FISU Games themed Tianfu Tong card and the National Treasure Panda Tianfu Pass co-branded card, and the Rongbao themed Giant Panda Stamp Collection Illustrated.
In Chengdu, pandas have long been the image of the city. The Rongbao-themed Giant Panda Stamp Collection Illustrated is compiled by Mr. XUE Kang, Vice-President of the All-China Philatelic Federation, Honorary Dean of the School of Fine Arts, and Design of the College of Chinese & ASEAN Arts of Chengdu University, and scholar of Shuangbao culture. It was created to promote and disseminate Chinese giant panda culture at home and abroad, integrating animal science, photographic art, and philatelic culture with each other, and combining knowledge, fun, historical information, and value of the collection.
At the launch event, MAO Zhixiong, Executive Deputy Director of the Chengdu Municipal Administrative Advisory Committee and Vice Chairman of Chengdu 2021 FISU World University Games Executive Committee, addressed the audience, saying: "Telling the exciting story of Chengdu's past, present and future is the key to showcasing Chengdu's characteristics to the world through the cute mascot "Rongbao" image and its surroundings. The Rongbao-themed Giant Panda Stamp Collection Illustrated is a fusion of the image of the giant panda 'Sesame', the prototype of Chengdu 2021 FISU World University Games mascot 'Rongbao', using the form of a postal album illustration to fully showcases the fruitful achievements made by China in research, conservation and culture of giant pandas, and is another valuable legacy of Chengdu 2021 FISU Games to Chengdu."
On that day, HUANG Yanrong, former Vice Governor of Sichuan Provincial Government and former Vice Director of Sichuan People's Congress, MAO Zhixiong, Executive Vice Director of Chengdu Municipal Administrative Advisory Committee and Vice Chairman of Executive Committee of Chengdu 2021 FISU Games, ZHANG Shaojun, full-time Deputy Director of Sichuan Administration of Giant Panda National Park, LIU Longzhang, Vice Secretary of Party Committee, Vice Chairman and General Manager of Sichuan Xinhua Publishing and Distribution Group, XUE Kang, Vice President of All-China Philatelic Federation and scholar of Shuangbao culture, the LUO Kaimin, Deputy Secretary of the CPC Jinniu District Committee and Mayor of Jinniu District People's Government, FENG Yi, Senior Manager of Sichuan Branch of China Post Group Corporation and Executive Vice President of Sichuan Philatelic Association, relevant leaders of Happy Valley Group and China Shuangbao Cultural Exchange Centre, and Olympic Champion TANG Lin joined the audience on stage to launch the Rongbao-themed Giant Panda Stamp Collection Illustrated.
XUE Kang and the China Shuangbao Cultural Exchange Centre then presented the Rongbao-themed Giant Panda Stamp Collection Illustrated to Chengdu 2021 FISU World University Games, with XUE Kang describing, "I hope to promote and disseminate Chinese giant panda culture at home and abroad through this unique carrier format, and to have the stamp collection spread throughout Chengdu 2021 FISU World University Games Village during Chengdu 2021 FISU Games to attract the world's attention." ZHAO Xiaoguang, Executive Vice President of the All-China Philatelic Federation, and WU Minglu, Vice President and Secretary-General of the China Wildlife Conservation Association, also sent their congratulatory messages to the event by video. After the launch, the guests visited the China Shuangbao Cultural Exchange Centre.